Grand spires and red brick modernism were once the hallmarks of the academy. In an educational environment that now fully embraces corporate values and the marketplace the supporting architecture also needs also to promote brand values - mission statements are made material.

The reconfiguration of the London College of Printing, early this century, was the first educational project to embrace the potential of a visionary and creative building and remodelling programme. Here the institution's logo was embedded into the fabric of the building. The building design makes reference to current industry technology in bold creative terms and promotes its identity and heritage in material form.