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From 2010, extreme
competition between UK banks had manifested in a whole variety of
unexpected ways. All major financial institutions had reduced their
operating costs to an all time low. High street bank branches had
become fully automated, following the introduction of bank-bots. In
any case ninety per cent of all transactions took place via the now
ubiquitous noki-doki personal communicators.
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Creating
synergy with its famous ad campaign 'the colour of money' (2015), one
major bank commissioned digital artists/architects to remodel its famous
tower in the city of London. The continuously changing colours of the
facades of the digitally remodelled building, have always delighted the
public - the lighting and cladding system acting as a ‘visual barometer’
of international exchange rates. |